A brand and a booking-ready website, live in under a week
A full logo design, one-page website and on-page SEO setup for a Waiheke Island painting business, built and delivered in under a week ahead of the spring booking season.
The challenge
D.W. Painting is Marco's business - a Dutch-trained Master Painter working across Waiheke Island, with nine years on the island built entirely on referrals and word of mouth. He had no logo, no website, and no way for a new customer searching online to find him, compare him to other painters, or even know his business existed before someone recommended him directly.
Spring is the busy season for exterior painting on the island, and bookings needed to start coming in before it hit. That left no room for a slow build - the brand and the website both had to exist, and had to be found on Google, within days rather than weeks.
What we built
A logo first: a paint roller rendered as a roof line, a simple visual pun that reads instantly as "painter" and "home" at once, in a blue that carries through the whole site.
D.W. Painting logo mark
A paint roller angled into a roofline - one mark that says painter and home in the same shape, designed to work as a small favicon or full-size on a work van.
Then a full one-page website: a direct hero with the guarantee up front, the four services Marco actually offers, a plain three-step process so a new customer knows what a quote involves before they ask, a real portfolio of finished jobs, an about section built around Marco himself rather than a generic "our team," and a quote form that goes straight to his inbox.
On-page SEO was set up alongside the build, not after it: page titles and meta descriptions targeting "Waiheke Island painter" style searches, proper heading structure, and image alt text across the whole site, so the site had a real shot at being found by someone searching rather than just existing at a URL.
Need a brand and a website before your next season starts?
If you're running a trades business on referrals alone, let's talk about what a week could get you online.
Book a Free Discovery CallThe results
The site went live ahead of the spring exterior season, giving Marco a real web presence and a logo for the first time - somewhere to send a customer, something on the van, and page titles and descriptions actually written for the searches a new customer would type in, not just a placeholder left over from a template.
"Great job and fast. Thanks for your time and support."
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